IAN LACERDA
Hi, I'm a UI/UX Designer and WordPress Developer. I specialize in creating user-centric solutions.
Case Studies
What I Can Do
A visual mapping of my core competencies, boundaries, and seniority overlaps.
Expertise Boundaries (Can't Do & Can Do)
UX Engineering
Design & UX (Circle A)
- Figma UI/UX & Spline 3D
- Inkscape Vector Design
- Google UX & CalArts UI
- IxDF Design Systems & OOUX
- Alura UI/UX Formations
Seniority Overlap (High)
- WordPress, Elementor & Crocoblock
- Custom CSS & Responsive grids
- AJAX & PHP Search integrations
- Local AI (Flux-1-dev, SD, Firefly)
- Shopify E-Commerce Setup
Programming & Admin (Circle B)
- JavaScript, Python & Swift (Strong Core)
- Java SE 8 & React (Foundational Notions)
- Kotlin Android (Foundational)
- Linux Server Network Admin
Product & Discovery
UX Research (Circle A)
- Qualitative UX Methods
- User Interviews & Journeys
- Heuristics & Usability Audits
- Storyboarding & Persona Stories
Product-Market Fit
- IBM Enterprise Design Thinking
- UX Consulting for IT teams
- UX Optimization
- E-commerce Checkout Redesigns
Business Strategy (Circle B)
- Translating stakeholder needs
- Figma clickable discovery pitches
- Feature roadmapping & hand-off
Business & Sales
Inbound Sales (Circle A)
- Amazon Marketplace Sales
- Olist Tiny ERP Implementations
- WooCommerce checkout flows
- Shopify store conversions
Lead Conversion
- SDR Lead generation workflows
- CRM workflows
- Outbound scheduling workflow
Outbound & Sales (Circle B)
- LinkedIn Outbound Templates (WCHA)
- Cold Calling Objections (Foundational)
- Sales Objections & Negotiation
- Sales Time Management
Projects
Yellow and Black
Yellow and Black is a culturally inspired 2D platformer that brings the natural environment of Paraná (Brazil) to life designed to showcase dynamic character movement, asset integration, and native sound design through a themed journey, developed using JavaScript and the P5JS library.
Detox Digital
Detox Digital is an educational platform that creates hands-on wooden games designed to promote cognitive, social, and emotional development through playful, collaborative, and STEAM-based learning experiences, presented through a single-page website built with CoffeeCup Site Designer.
WCHA
WCHA is a technology-focused platform that provides advanced security solutions and strategic guidance, empowering individuals and organizations to protect their data, innovations, and digital freedom while operating beyond conventional limits.
Lettuce
Lettuce is an app designed to connect farmers directly with consumers, making it easier to access fresh, high-quality products while supporting local producers.
BTCertiCentre
BTCertiCentre is a certification startup which provides certifications on Digital Transformation and many more areas. My role was to design their main corporate website, partner website and certification platform for international markets.
MeuCondomínio
MeuCondomínio is an apartment complex administration app. It offers payment, billing, security, reporting, event management, and a range of other features tailored for your complex.
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